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Daily Dress Edit, London

Designer – Isabel Spearman, Photographer – Victoria Adamson

The Daily Dress Edit was dreamt up by Isabel Spearman in 2018 on a bit of a whim. One of those middle-of-the-night ideas that came about for the love of a good dress and the endless range of new discoveries available on Instagram. The DDE has organically grown into a platform that is proud to support independent homegrown brands and champion slow fashion.

Isabel used York Stripe to create the perfect backdrop for her campaign shoot which showcased her largest online Pop Up yet with 31 small British brands, each creating an exclusive dress.